I know you have a good looking website, and you have carried out your on-page and off-page optimization. You are good to go, right? Maybe, but if optimizing your website is the only thing you are doing, you may want to think again.

All companies are concentrated on ranking in Google, and for good reason. It is said that the search giant processes 63,000 queries per second. If we stretch that out, we are talking 5.5 billion queries per day, and more than 2 billion searches annually.

WHAT?

Bing averages approximately 873 million searches per day, and Yahoo 536 million search each day. These numbers say it is not even close to what Google offers.

How about this. YouTube places second as a search engine. Check out some stats:

300 hours of video are uploaded every minute
1,300,000,000 use YouTube
Around 5 billion videos are watched every day
30 million visit YouTube every day
Five billion videos are watched every day … Let that sink in for a moment. Man, it would be nice if we could get some exposure on YouTube.

If you are a website owner and you are not visible on YouTube, you are missing out on potential clients.

And you know the best part? It does not cost a lot to create a marketing video. Don’t get me wrong, it would actually depend on the kind of site you have, your average customer value, and a few other factors that will most likely determine how much you spend on video creation, but even then it should be a practical amount.

Here is a simple video that I created for a client. He just wanted a short, 50 second video.

 

Ok, now you have your video ready to go, but what are the next steps? I mean, with all of those videos on YouTube, how do you even get your video seen in the midst of all of the content out there?

Well, there are some actions that you can take to optimize that video. The first thing is to make sure you select the right keywords. This is necessary because you want the video to show up in YouTube and in the Google search results. Not all keywords will return video results on Google. You can test to see if your keywords are good for video simply by typing in a search term, and if there aren’t any YouTube videos in the search results, those keywords will probably not work.

Choosing the best keywords

There is a keyword resource out there that can help with this investigation. Keywordtool.io is a site that will produce video keyword ideas. If you want the search amounts and CPC information, you will have to become a subscriber. You really do not need that right now. It will still deliver you the actual keyword terms, and that’s what we are interested in.

For an example, I did a search for “how to treat dry skin” and these are the results I received:



I then searched for how to treat dry skin on legs in Google to see if there is a video on the first page.  Ok, it looks like this is a video keyword.



Now we have a keyword we can use.  Well, actually we can do a long tail keyword to get more coverage.  If you go back and look at the keyword results above, it looks like we can combine three of these terms to create the long tail.

  • How to treat dry skin on legs
  • How to treat dry skin naturally
  • How to treat dry skin at home

How to treat dry skin on legs naturally at home

Use this for the title of the original video file BEFORE you upload. This way, you should ultimately rank for all three of the phrases.

Once you submit the video, YouTube should automatically place the filename as the title. You should then create a 300+ word summary, so that Google and YouTube can determine what the video is about. If the video has voice-over, you can transcribe that and place that text in the description. Just be sure that your keywords are spread throughout the description. You should also have the web link to your main site toward the beginning.

Most people will not optimize their videos in this way, so if you do this, you will rank higher than those other video clips.

So, as you can see, optimization is key. You have to do a little work to maximize your visibility, but if you do it correctly, you can get your video in front of potential customers.  There are some opportunities out there to advertise your business, so you might as well take advantage of it.

Let me know if you have any questions about using YouTube videos for marketing.